Conference of Consulting Actuaries, is a professional organization where established and aspiring leaders learn, engage, and excel through collaborative education and enriching communities. CCA came to Simple Truth to update their brand and expand the reach of their membership. The new logo and brand expression is rooted in the concept of community and connections, represented through the use of multiple circular forms. A custom drawn letterset creates a visually balanced and conceptually sound symbol from their acronym. Using "CCA" as a primary identifier creates a clean and direct mark that embraces the equity in the organization’s name. Rhythmic, circular elements are derived from the newly developed brand expression to create an approachable and bold logo.