TRC, a global engineering and consulting firm, came to Simple Truth to create a new brand platform, expression, logo and activation plan. We refreshed their brand with a contemporary and energetic visual identity. The comprehensive program includes a fresh color palette, typography, iconography, and photographic style. The new TRC website presents their unique capabilities and differentiates them as an environmentally-conscious leader across six industry sectors.
Brackets are used as a graphic device to highlight the “sweet spot” in TRC’s messaging.
A series of bold print and digital ads introduced TRC’s message to new audiences.
In addition to their digital presence, we developed a corporate brochure, sell sheet templates, advertising, and a powerful corporate video to help tell the TRC brand story.
